S1 E5: How to improve CAC & LTV

Ron & Ash discuss two of the biggest metrics brands should have dialed in. Learn how Obvi improved CAC by over 50% and increased their LTV over the years to really scale the brand.

By comparing CAC to LTV, a business can determine if they are generating a sufficient return on investment from their customer acquisition efforts.Together, CAC and LTV provide a comprehensive view of your business's customer acquisition and retention strategies and their effectiveness. By tracking and analyzing these metrics, a business can optimize their operations to drive growth and profitability.